Last week I had the privilege of hosting an event in NYU Dental School. Over 100 students attended. As an executive member of the school’s Aesthetics club, I wanted to bring the students together to learn about a top aesthetic case out in private practice. The speaker was also a very successful businessman, and we partnered with the Business club to cross promote the event.
Dental Event Planning
Organizing this event was a lot of fun, and much less stressful than I imagined it to be. My main concern was attendance, as this was my first time putting on an event this size. I was hoping that 50 people would show up and was very pleasantly surprised when I saw students and faculty piling in, until we had over 100 people. Some could not find seats and were forced to stand against the sides of the room.
I can’t take all the credit for this. My wonderful group really helped tackle the promotion, and Dr. Dorfman’s credentials kind of sold themselves. That was the key to making the event successful – finding the right speaker. Last year’s Aesthetics club did such a great job delivering top-notch speakers, that I knew we had some work cut out for us this year.
Dr. Jeffrey Dorfman
Dr. Dorfman, as a speaker, was very punctual, outgoing, and captivating – if I was hosting a paid event and needed a speaker I would be confident that he could deliver the goods. In fact, with 20 combined years teaching experience at NYU Dental School and Columbia University College of Dentistry, having given tons of lectures, television, and radio appearances over the years, his experience speaks for itself.
We started off with a Q&A session. Dr. Dorfman is not only a top aesthetic dentist in NYC, but also a very shrewd businessman, running a beautiful practice and employing a large staff with a variety of specialties.
Many students wanted to know what it takes to get a dental-associateship job in this market, and the best time to start looking for such a job. Not the type to beat around the bush, Dr. Dorfman’s response was grim and hopeful at the same time. The dentists graduating now are graduating into deep-shit, but we’re all hopeful of better days ahead. The best time to start looking for a future job? Now.
He mentioned that when applying for a job, it’s important to find out as much information about the potential employer as possible. Look them up, study their past, know who else is working in that office; the more you know about them, the more they’ll feel like you really care and consider you a serious candidate.
It’s also important to be unique and stand out from the crowd. When it comes to hiring, it’s less important to focus on what grade point average a dentist has, and more important to know about their hand skills and their ability to work with people. It’s a relationship business and a hands-on medical profession, so once you reach a certain level of competency academically, your status as a top student becomes less important.
We then proceeded to discuss one of Dr. Dorfman’s cases. If you’re not squeamish, you can click through and see this case on his site. He took a Wall Street executive with a serious life-long dental phobia and horribly destroyed teeth, and did a full mouth rehabilitation within one business week – that was two visits and 9 total treatment hours. We were all extremely impressed.
That’s basically how Dr. Dorfman positions himself in the dental industry. His niche is comprehensive dental care for phobic patients, and while he does everything else too, his genuine and inviting personality helps these people overcome their fears.
You can find out more about Dr. Dorfman at NYCDentist.com.
Dr. Dorfman noticed that when I first e-mailed him, visited his office to meet him, and then followed up with him that, there was a recurring theme – I was different. That’s not unusual. I seem to get along best with motivated, ambitious, and kind people who are into personal development – those are the kind of people I feel most comfortable around, and I find that they’re comfortable around me as well.
I definitely recommend him for both his speaking and dental services, and I’m very happy to have him as both a colleague and a friend.